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The Little Hug Barrel Full of Cash promotion is your chance to WIN CASH PRIZES. One lucky person will win $10,000 and thousands more in cash prizes will be awarded.

There are two ways that YOU COULD WIN...

LITTLE HUG BARREL FULL OF CASH PROMOTION
OFFICIAL RULES

NO PURCHASE NECESSARY. PURCHASE WILL NOT INCREASE THE CHANCES OF WINNING.

1. Eligibility:
These are the Official Rules for the Little Hug "Barrel Full of Cash Promotion" (the "Promotion"). The Promotion is open to legal U.S. residents residing in the fifty (50) United States and Washington D.C. who are at least eighteen (18) years of age or older. Employees of American Beverage Corporation ("Sponsor"), CCM Marketing ("Administrator"), and each of their respective parent and affiliate companies, wholesalers, retailers, and suppliers and advertising and promotion agencies (the "Promotion Entities"), as well as the immediate family (spouse, parents, siblings and children) and household members of each of the Promotion Entities are not eligible. The Promotion is subject to all applicable federal, state and local laws and regulations. Void in Puerto Rico and where prohibited or restricted by law. Participation in the Promotion constitutes the participant's full and unconditional agreement to these Official Rules and Sponsor's and Administrator's decisions, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein. Promotion is void where prohibited by law.

2. Sponsor:
American Beverage Corporation, One Daily Way, Verona, PA 15147.

3. Administrator:
CCM Marketing, 11 E 47th St., New York, NY 10017.

4. Promotion Structure:
The Promotion consists of an in-pack Instant Win Game (the "Game") and an online random draw sweepstakes (the "Sweepstakes").

5. To Play The Game:
1) Look inside specially marked Little Hug Original Variety Pack Cartons (20 ct.) ("Participating Packages") for a winning Game piece. If your specially marked package contains a winning Game piece inside, then you win the prize indicated on your winning Game piece, subject to verification and fulfillment of redemption instructions. For instructions on how to redeem prize see section #9. Winning Game pieces are subject to verification of authenticity by Sponsor. Non-winning packages will not contain a Game piece (e.g. printed Game piece) nor will they contain a "Sorry" message.

2) No purchase is necessary to play the Game, and a purchase will not increase the chances of winning. To play the Game without making a purchase send a postcard with your complete name, mailing address, daytime telephone number, email address and date of birth to: Little Hug Barrel Full of Cash Promotion, P.O. Box 6011, Morton Grove, IL, 60053.

Postcards must be postmarked by 5/12/14 and received by 5/16/14 in order to be eligible. Sponsor is not responsible for lost, stolen, late, misdirected, illegible, incomplete, damaged, postage due, or mutilated mail. If you are a winner, you will be notified by email, and/or phone, and/or U.S. mail and will be instructed on how to claim your prize. Non-winners will not be notified.

6. To Enter the Sweepstakes:
Visit http://littlehug.com (the "Website") between April 1, 2013 at 10:00 AM ET and July 1, 2013 at 10:00 AM ET (the "Sweepstakes Period") and follow links to the Promotion page.

Follow the on-screen instructions and submit the required information into the entry form. Once you have successfully entered the Sweepstakes, you will receive on-screen notification confirming that your entry has been received. All requested information on the entry form at the Website must be completed to enter and to be eligible to win. Incomplete entries will be disqualified. Proof of entering information at the Website is not considered proof of delivery to or receipt by Sponsor of such entry.

One (1) entry is allowed per participant during the Sweepstakes Period and only one (1) email address may be used by any participant. Should any participant attempt to enter using more than one email address, that participant will be disqualified. Use of any automated system to participate is prohibited, and will also result in disqualification.

The Website's database clock will be the official timekeeper for online entries in this Sweepstakes. In the event a dispute regarding the identity of the individual who actually submitted an entry cannot be resolved to Sponsor's satisfaction, the affected entry will be deemed ineligible. The Promotion Entities shall not be responsible for incorrect or inaccurate entry information whether caused by Internet users or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error which may occur in the processing of the entries in the Sweepstakes. The Promotion Entities assume no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of entries.

7. Prizes:
GAME PRIZES:
The following prizes are available. One (1) $10,000 cash prize is available. One (1) $3,000 cash prize is available. One (1) $2,000 cash prize is available. One (1) $1,000 cash prize is available. Odds of winning: 1:632,500.

UNCLAIMED/UNREDEEMED GAME PRIZES WILL NOT BE AWARDED.

SWEEPSTAKES PRIZES:
One (1) $500 cash prize is available. Six (6) $250 cash prizes are available. Twenty (20) $100 cash prizes are available.

Total value of all prizes: $20,000.

Limit one (1) Sweepstakes prize and one (1) Game prize per person and/or email address. Winners are responsible for all taxes associated with prize receipt. Winners of prizes valued at $600 or more will receive an IRS 1099 form for the total value of the prize received following prize fulfillment. Any potential prize winner may be required to execute an Affidavit of Eligibility, a Liability Release, an IRS W9 form, and (where imposing such condition is legal) a Publicity Release (collectively, "Prize Claim Documents"). If winner fails or refuses to sign and return all Prize Claim Documents within five (5) days of prize notification (or a shorter time if required by exigencies), winner may be disqualified and an alternate winner may be selected. All costs and expenses incurred in connection with redeeming, accepting, or using a prize that are not specifically provided for herein are solely the responsibility of the applicable prize winner. Prizes not claimed in accordance with these Official Rules will not be awarded. Sponsor reserves the right to substitute a prize for another of equal or greater value.

8. Sweepstakes Drawing:
At the end of the Sweepstakes Period, the potential Sweepstakes prize winners will be randomly selected from all eligible entries received by Administrator, an independent judging organization whose decisions as to the administration and operation of the Sweepstakes and the selection/verification of potential winners are final and binding in all matters related to the Promotion. The potential Sweepstakes prize winners will be notified by telephone and/or mail and/or e-mail, using the contact information provided or collected at the time of registration. Sponsor shall have no liability for any Sweepstakes prize winner notification that is lost, stolen, intercepted, or not received by a potential Sweepstakes winner for any reason. If, despite reasonable efforts, a potential Sweepstakes prize winner does not respond within seventy-two (72) hours from the first notification attempt, or if the Sweepstakes prize or Sweepstakes prize notification is returned as unclaimed or undeliverable to such potential Sweepstakes prize winner, such potential Sweepstakes prize winner forfeits his or her prize and an alternate winner may be selected. In the event that a potential winner of a Sweepstakes prize is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. Sponsor, in its sole discretion, will attempt to contact up to two (2) potential Sweepstakes prize winners in accordance with the above procedure, after which the Sweepstakes prize in question may go un-awarded if it remains unclaimed. The odds of winning a Sweepstakes prize depend upon the total number of eligible entries received in each Sweepstakes during the Sweepstakes Period. A purchase will not increase the odds of winning.

9. Game Prize Claim:
To claim a Game prize, make a photocopy for your records of the winning Game piece. Send your entire original winning Game piece (facsimiles and reproductions not accepted) along with your name, signature, date of birth (in mm/dd/yyyy format), complete address, and daytime/evening telephone numbers clearly hand-printed on a 3" x 5" card and mail in a business-size envelope via certified mail (return receipt requested) to the following address: Little Hug Barrel Full of Cash Promotion, P.O. Box 6011, Morton Grove, IL, 60053.. If you received your winning Game piece by purchasing a participating package you will also need to write the unique lot code that has been jet code printed onto all of the Little Hug Fruit Barrels in your package. GAME PRIZE CLAIM MUST BE RECEIVED BY 5/30/14. Proof of mailing the Game prize claim does not constitute proof of delivery to/receipt by the Administrator of the Game prize claim. Sponsor and Administrator are not responsible for a late, lost, stolen, damaged, incomplete, misaddressed, postage-due or misdirected Game prize claim. Any game prizes not claimed by 5/30/14 will not be awarded.

Winning Game pieces are null and void and will be rejected if not obtained in accordance with these Official Rules and/or through legitimate authorized channels or if any part is determined by the Administrator to be illegible, reproduced, counterfeited, mutilated or tampered with in any way or if any game piece contains printing, production, typographical, mechanical or other errors. Any attempt to forge game piece, pilferage of game pieces or to defraud Sponsor in any way will be prosecuted to the fullest extent of the law and entrant will be disqualified from participation.

10. Release:
By participating in the Promotion or receiving a Promotion prize, you release and hold harmless the Promotion Entities and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and each of their respective parent companies and each such company's officers, directors, employees and agents (collectively, the "Released Parties") from and against any liability, claim, loss, damage, or cause of action arising out of or relating to your participation in the Promotion or receipt, acceptance, possession, use, or misuse of any prize.

11. Publicity:
Except where prohibited, participation in the Promotion constitutes winner's consent to Sponsor and its agents' use of winner's name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration unless prohibited by law.

12. General Condition:
Sponsor reserves the right to cancel, suspend, and/or modify the Promotion, or any part of it, if Sponsor determines, in its sole discretion, that the integrity, administration, or fairness of the Promotion has been impaired or corrupted for whatever reason. In such event, Sponsor reserves the right to award any remaining prizes at random from among all eligible registered participants at the time of the impairment. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision or any other provision herein.

13. Limitations of Liability:
The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by participants, printing errors or by any of the equipment or programming associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the registration/entry process or the Promotion; (4) technical or human error which may occur in the administration of the Promotion or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from participant's participation in the Promotion or receipt or use or misuse of any prize; or (6) any lost, late, stolen, ineligible, undelivered, delayed or misdirected entries of any kind. If for any reason an entrant's participation in the Sweepstakes is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant's sole remedy is to participate in the Sweepstakes again. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the number of prizes as stated in these Official Rules by a random drawing among all legitimate, un-awarded, eligible prize claims.

14. Disputes:
Except where prohibited, participants agree that: (1) any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate state courts of the state of New York subject to New York law; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in the Promotion, but in no event outside attorneys' fees; and (3) under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.

15. Participant's Personal Information:
Information collected from participants is subject to the Sponsor's Privacy Policy, which is available at: http://www.ambev.com/privacy_policy.php

16. Winners List:
For Promotion results send a self-addressed, stamped envelope to "Little Hug Barrel Full of Cash Winner List", 11 East 47th St 3rd Fl, New York, NY 10017. Requests for winner list must be received by December 1, 2014. Vermont residents may exclude return postage.